Copywriting tips

You are sitting at the computer with a great idea for the next article you want to publish. You have a couple of lines and you erase them. They don’t convince you. You try it again without success. You have a very clear idea, but you can’t quite find a way to express it.

Do not suffer, because it has happened to all of us.

And it is very likely that your problem has an easy solution. With some tips for writing content, you will be able to express what you want in a clear, attractive way and without spending hours in front of the computer.

5 tips for writing blog articles

1. Organize the text of your article

If there’s one step you can’t skip, this is it. Before you start writing (and notice what I say before!) Brainstorm and outline the points you want to make and how you will distribute them throughout the text. It can be in the form of history, a list, by sections …

There is no point in starting to write without a plan.

Distribute the text into sections with titles and use short paragraphs. Also, you can use other tools like colors, charts, or lists.

Visually, the text will be much fresher and more inviting to read, and it will also be much clearer and easier for the reader to understand. Remember that the word “clear” is key for a text to be easy to digest and stick to the end.

Copywriting formulas are essential in this first step of writing. There are many, but in this blog article, you will learn how to write content with 3 of our favorite formulas that you can start applying today.

2. Ask questions the answer to which is YES

  • Have you noticed that this article begins with a question?
  • Have you ever found yourself faced with the threat of a blank page?
  • It is a psychological trick that is used very often in copywriting.

On the one hand, it creates a feeling of empathy, of “you have read my mind!”, “How did you know that I have exactly this problem?” And according to psychology, we like more to deal with people with whom we have points in common and who we think are similar to us.

On the other hand, the more you get people to say yes, the more likely it is that they will end up saying yes later to some action you want them to take (such as hiring a service or subscribing to a blog).

3. Use numbers in the headlines of your blog articles

The numbers and statistics can help you generate great interest in your content.

In addition, they help us to understand in a very graphic and clear way what they are telling us.

What effect do they have on the human mind? First of all, they attract our attention and arouse our curiosity. In a title, for example, this point is very important for someone to decide if they want to spend their valuable time reading our article or another.

Second, they are easy for the human mind to read and help us process information quickly.

And, finally, they convey confidence to the reader. The confidence that we have informed ourselves and are an “authority” in the field in question. They convey an image of organization and clarity and even create the feeling that we offer valuable information.

Have you noticed that I have used a number in the title of this article?

Think about what feeling it has caused you when reading it (obviously, if you have come this far it means that it has caught your attention) and try to write some titles using this technique.

4. Synonyms are a great ally in blog writing

Have you tried working with a thesaurus? If you haven’t already, today may be day one. They are a very useful tool to find attractive words with more hook, and they allow you to try different alternatives and choose the one you like the most.

Look at the title of this blog. Which option do you find the most attractive?

  • 5 copywriting tips for writing good blogs
  • 5 copywriting tips for writing irresistible blogs

Without a doubt, the second makes you want to read it more. Use the language to your advantage and start by experimenting with synonyms.

5. Put aside the ego when writing

Do not write to show that you are an expert. The main premise that you should keep in mind when writing texts aimed at your target audience is that the center of attention should be precisely your audience, not you.

Although your reader wants to know that you are the ideal person or company to offer him what he is looking for, he does not want you to tell him your whole life and your achievements. Therefore, forget about talking so much about yourself and focus on your customer’s problem and the benefits that your product or service will bring.

And don’t forget that you have to be concise and clear so that the reader understands you. Think about it and whether complicated terminology or simpler, more understandable language is appropriate.

You may also like to read this article, How to start writing a book for beginners?